Unbranding Your House
I love what Keri Smith is doing over on her Wish Jar Journal. In considering the number of brand she uses in her daily life, she started covering up some of the products in her house with skins that she created herself. For example, here’s her toothpaste:

As she puts it:
I wanted to consider what my house might look like with no visable brand names on packaging. This got me thinking of various methods to have products blend into my environment in a fluid way, either by simulating something that I find aesthetically pleasing, or by somehow integrating them into my psyche (ie. making them practical or necessary.)
I really like this idea. It made me look around my own house and consider all the brands I look at on a daily basis without even realizing it. It’s amazing how integrated advertisements are in our lives. Most of us don’t even question their existence anymore. Anyway, I would love to no longer look at flashy headache-y brand advertisements on a daily basis. I even started copying Keri and printed out something to cover my Advil jar with, but then realized I was out of tape.
However! I will get some tape soon, and then, look out sneaky brands!
Other branded things Keri altered:


As part of Copperfield’s Reading Series, I saw the poet Billy Collins read tonight at the Luther Burbank Center in Santa Rosa.
