Article: How Beatrix Potter Invented Character Merchandising

Filed under: Joy's Work — Administrator at 10:38 am on Thursday, May 18, 2017

peterrabbitdoll

I have an article in the Smithsonian on how How Beatrix Potter Invented Character Merchandising. Excerpt:

Beatrix Potter is known for her gentle children’s books and beautiful illustrations. But the sweet stories of Peter Rabbit, Jemima Puddle-Duck and others helped hide a savvy mind for business—and an author who was among the first to realize that her readers could help build a business empire.

Read the rest here.

No Comments »

No comments yet.

RSS feed for comments on this post.

Leave a comment

You must be logged in to post a comment.