http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/ Just another WordPress weblog Mon, 01 Dec 2008 22:23:17 +0000 http://wordpress.org/?v=2.0.12-alpha http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/#comment-9281 Mon, 25 Jun 2007 05:41:16 +0000 http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/#comment-9281 Bleh. Bleh.

]]> http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/#comment-9138 Thu, 21 Jun 2007 23:33:05 +0000 http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/#comment-9138 They have a whole menu to choose from for these kinds of promotional options. It's called "co-op" across the trade (very misleading because it implies that a cost is somehow shared between the publisher and the bookseller). For example, if you've seen the "buy X get Y" feature on Amazon, that costs about $1000 per week. A row of "Related Items" at the bottom of an Amazon page costs $10,000. A "Publisher Boutique" costs $25,000. Amazon has some really valuable information about buying trends and demographics and all that, and for a fee of $75,000-100,000, you can get access to those numbers for one year. Yeow! It's sad but true, the publishers with the deepest pockets really get the benefits. They have a whole menu to choose from for these kinds of promotional options. It’s called “co-op” across the trade (very misleading because it implies that a cost is somehow shared between the publisher and the bookseller). For example, if you’ve seen the “buy X get Y” feature on Amazon, that costs about $1000 per week. A row of “Related Items” at the bottom of an Amazon page costs $10,000. A “Publisher Boutique” costs $25,000. Amazon has some really valuable information about buying trends and demographics and all that, and for a fee of $75,000-100,000, you can get access to those numbers for one year. Yeow! It’s sad but true, the publishers with the deepest pockets really get the benefits.

]]> http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/#comment-9100 Thu, 21 Jun 2007 06:28:22 +0000 http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/#comment-9100 Avi, do share. I am curious. (If you can.) Avi, do share. I am curious. (If you can.)

]]> http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/#comment-9030 Tue, 19 Jun 2007 23:13:07 +0000 http://www.ohjoy.org/2007/06/19/another-reason-to-shop-independent/#comment-9030 This is definately the trend in the US, too. You should see what Amazon charges. This is definately the trend in the US, too. You should see what Amazon charges.

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